Cloud Computing
On-demand computing over the internet — the infrastructure layer beneath modern software.
Cloud computing is the technology that lets users access and use computing resources over the internet, on demand — storage, processing power, and software delivered through distributed infrastructure rather than owned and racked in a basement.
Three service models
IaaS provides virtualized computing resources such as virtual machines and storage. PaaS offers a cloud-based environment where developers build and deploy applications without managing the underlying servers. SaaS delivers finished software, hosted online and licensed by subscription.
The major providers
Three platforms dominate. AWS offers computing power, storage, and databases across a vast global footprint. Microsoft Azure provides a comprehensive suite that supports many operating systems and integrates tightly with Microsoft’s products. Google Cloud Platform brings particular strength in compute, storage, and machine learning services.
The impact has been structural: cloud computing has transformed how organizations manage IT, letting businesses reduce costs, scale on demand, and improve operational efficiency. It was the backbone that let Jukin Media grow into one of the largest UGC licensing platforms in the world.